Who we are and what we do
Mission-led, data-focused, always adapting to fraud trends
Our mission is straightforward: help online retailers in India spot trouble before it happens. We track patterns, flag anomalies, and keep our methods transparent.
Vision matters, but so do numbers. We measure every step, refine every alert, and treat each dataset as a puzzle. When fraud evolves, so do our tools. We specialize in connecting real-time data to smarter risk mitigation — always learning, never assuming we've finished the job.
Ecommerce fraud never sleeps. Neither does our focus. Our platform analyzes transaction data, cross-references behavioral signals, and adapts as tactics shift. We’re not in the business of magic solutions — just practical, tested analytics that help businesses see what’s next, not just what’s now.
Milestones and progress
4 recordsCompany launch
Founded in response to a spike in digital payment fraud across Indian ecommerce. Built our first prototype in a borrowed workspace. Small team, big ambition, many late nights.
First partners onboarded
Secured our initial group of retail partners. Proved that live anomaly detection could reduce chargeback incidents. Set the foundation for our iterative analytics engine.
Major tech upgrade
Integrated automated behavioral analysis. Rolled out risk scoring that adapts as tactics change. Launched privacy-first compliance modules as regulations tightened.
Growth and adoption
Expanded core team, added support for multi-platform merchants, and refined real-time alerting. Saw daily platform usage double as more retailers adopted our dashboard.
Meet the team shaping our approach
Vikram Srinivasan Rao
Lead Data Scientist
Built machine learning models that spot suspicious ecommerce activity. Background in statistics and a passion for translating complex signals into clear decisions. Leads platform development and iterative model updates.
Core technical strengths
Priya Mehra Gupta
Operations Director
Translates messy datasets into sharp insights. Focus on process improvement and user experience. Bridges the gap between technical teams and business goals.
Analytical and organizational
Arjun Prakash Singh
Senior Analyst
Runs daily analytics reviews. Knows how to read the numbers and challenge assumptions. Keeps fraud risk dashboards honest and up to date.
Critical review skills
Sneha Reddy Iyer
Compliance Lead
Ensures platform stays compliant with privacy and security requirements. Navigates legal changes and builds trust by setting clear data policies.
Privacy and compliance
Rahul Subramanian Menon
Customer Experience Manager
Focuses on user support and client feedback. Turns recurring questions into feature requests. Advocates for simplicity and transparency in every interaction.
Support and communication